Understand How Google SERP Works

24 Jan 2018 06:47
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Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. You will never get enough traffic on your website. That’s the human nature. We always strive for more. Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the back button and chooses another result; Google and Bing are not looking kindly at you. While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page
Regularly backup your website
Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

You want your company’s name to be one of the first results that they see. A so-called website blocker is something that prevents search engines from accessing the site Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy.
Run search traffic reports on your main keywords
When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming — and that the prospect of technical SEO intimidates you. Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords. How do you add content to Google? Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do.
Finding Questions Being Asked to Target
According to SEO Consultant, Gaz Hall: "Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most." Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user. Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword, 31% of those searches will click the first result. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience.
Rankings, On-page and Off Page SEO
In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens.

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Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of an image, making them important for both accessibility and SEO. Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet).
Snippet Optimization (Also Known as a Meta Description)
Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it.

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