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Reporting and analytics - 08 Feb 2018 06:35

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Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed.
Broken Inbound Link Building Techniques
Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! SEO is about providing value, not tricking search engines into ranking you higher.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on Google does not definitely mean that you will rank on Google.
Encourage other websites to link to yours
If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s purpose. There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow. Keyword research can be done using free tools. Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link!
Google Ranking Factors
Gaz Hall, a Freelance SEO Consultant, commented: "Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it." Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

The number and quality of links pointing to your site will largely determine in what position your site ranks. You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content. The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs.
Web 2.0 indexing works wonders
SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine.

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.

Different people grasp information differently, and your business message has to be available in every form so that it can capture the attention of a wider audience. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content.
Don't go overboard at the risk of being badly penalized
Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. You know how sometimes people hide content on the mobile version of their page? “Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. The canonical URL tells you / Google what the source of a page is. Search engines have a limited ability to recognize images, animation, video and audio. - Comments: 0

Optimization ensures the Website attracts helpful links that search algorithms use - 07 Feb 2018 06:50

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Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the audience, your CTR will be low. If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query.
Is there a further shift towards user focussed factors?
Today, smartphone usage is so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important. It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the titles and copy. Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting on the other side of the link rather than just quickly clicking to see what the rest of the title is about. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours.
Don't “only” concentrate on Google
The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the “About Us” page because it is a more content heavy page of a website. Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. Anchor text diversification is all about not having the text links. Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has.
Picking Geo Modifiers
Gaz Hall, a Freelance SEO Consultant, commented: "Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden." You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers.
Build on the trust of existing content
Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests.

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.

An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. To be successful in SEO, you need to know a site's mission, brand, target audience, and operations—and know those factors intimately. The only way to do that is to have agencies and clients work closely together throughout the process. One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be.
Go ahead and call to action
Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as successful. So when someone comments on your blog or on your social media post, engage with them. You never know who has a website or blog. You never know who will build upon your knowledge and create their own post referencing your original post as a citation! To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning. Headings give your web page structure and help search engines better determine what your page content is about. - Comments: 0

Use quality hosting and CDN - 06 Feb 2018 06:46

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When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google, and that’s fine. Manage your expectations. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative.
Advanced on-site SEO principles
ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark… and leave.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised.
Finding Backlink Opportunities
It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business. Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. SEO in Snaith is here. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion.
What is the difference between content marketing and SEO?
Gaz Hall, from SEO Hull, had the following to say: "Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point." Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you say with facts.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

Duplicative or unnecessary website content can also hold you back from your true ranking potential. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links
It’s time to revolutionize our approach to SEO
If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found).

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.

Add internal links to the taxonomies the post belongs to Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site.
Why do backlinks matter?
As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? - Comments: 0

On page optimization is an important component of SEO - 05 Feb 2018 07:05

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Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it comes down to what makes sense for your brand and website. When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded with a larger font than the other text and capitalized. Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of an image, making them important for both accessibility and SEO. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy.
Start with seed keywords
Without considering a search engine user's intent, you will attract too much unqualified traffic. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely!
What does a good Backlink Profile look like?
Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. First, stop assuming SEO is dead because the rules changed. The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. How do you add content to Google? Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these.
On page optimization is an important component of SEO
Gaz Hall, a Freelance SEO Consultant, commented: "It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest." I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data.
Local SEO Is Taking Over
Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence.

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast. Don't commit the cardinal sin of letting dots ruin your page descriptions Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking.
Building Relationships With Authoritative Local Sources
The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. Make the content flow easily to keep people intrigued and reading. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately - Comments: 0

Bring your customers back to your site in the form of traffic and sales - 04 Feb 2018 20:15

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Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value. Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks.
If content is the reality of SEO, then content repurposing is the new reality of content
Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines,

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

Evaluating keywords for relative opportunities is still very tough. It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. Optimizing your images gives your website an additional chance to be found via image search.
Understand How Google SERP Works
With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. When you or your SEO Company creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network to include a link back to your site. These things, when worth something for real will either take… money, time, or effort. If they don’t, they aren’t worth it. SEO in Hessle is here. When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO campaign so you can run with the “big guys,” but you’re concerned that you just can’t afford it or that you simply can’t dedicate the necessary resources to it. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers.
People rarely take free SEO advice
Gaz Hall, a SEO Expert from the UK, said: "How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search." Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is completely dependent on the company. Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points.
Don't allow the most rewarding business opportunities to fall right through your hands
Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content.

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.

Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Links at the top of a page carry more weight than those further down. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. Rankings matter. But they’re not the metric you should be focusing on.
How do you rent your website out to local businesses?
Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking. When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. - Comments: 0

Good content + bad design = failure - 02 Feb 2018 06:42

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SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites. SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember. If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. You can speed up the process of getting useful links by connecting with content curators.
Focus on user intent
The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors, gain more viewers for your blog, acquire new prospects or increase conversion.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most attractive result or allow customers to view each version in turn. After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers.
Track it!
On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. For anyone monitoring their traffic from Google, it’s not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process. Are you looking for SEO Advice? One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity.
Footer links are an excellent environment for usability
Gaz Hall, from SEO Hull, had the following to say: "There are plenty of rabbit holes to fall into when it comes to Google algorithm updates." A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most.
Create an Engaging Web Presence
Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.

In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO.
Be consistent and follow a well-documented plan
Users searching for your site on Google might not necessarily want to land on your homepage. It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. Businesses should always remember that they can’t fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won’t help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking your site is spam. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic. Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list of things that lead to penalties and algorithmic downgrades. - Comments: 0

Web page optimization best practices - 02 Feb 2018 06:41

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So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain.
Use discretion with hashtags
Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content.

I'm a Freelance SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too.

Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you.
The most important part of SEO is link building
The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a lot less shareable and enticing than a short and simple SEO-friendly URL. These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with Google. To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. Long tail SEO can attract traffic. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link.
Boost Underperforming Content
Gaz Hall, a SEO Expert from the UK, said: "If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web." A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes.

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.

The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project.
Good content + bad design = failure
Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages.

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.

SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time.
Stop changing your domain name
Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase yet. As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. - Comments: 0


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